Operations

The daily work of a brand, in one place.

Delivery prices, courier steps, customer messages, leads, production, suppliers, money and who may do what. Everything your team touches is a screen in Via Admin and a line in the audit log.

Delivery

Governorate fees and courier steps.

Delivery rates Live

A price per governorate, all 27, or an explicit "not served". Edited by your team in Shipping & Returns › Delivery, quoted at checkout.

Manual courier Live

Any courier you already use. Shipment, waybill, picked up, out for delivery, delivered. Each step emails the customer.

Courier APIs

Not connected. A courier adapter plugs into the same shipment states later; nothing about going live waits on it. Not built

Notifications

Email today. WhatsApp per store.

DoesWhat it does

  • Order placed, payment received, picked up, out for delivery, delivered: emailed automatically Live
  • Failures land in a dead-letter queue your team can re-emit
  • WhatsApp Cloud: templates, a webhook and two-way conversations, sent from your own number Activated per store

AdminHow you see it in Via Admin

  • Notifications › Queue, Failures, Message templates
  • Marketing › WhatsApp and Conversations
  • Settings › Notifications (sender), Settings › Connections (WhatsApp)

YouWhat you provide

  • Your sender name and reply-to address
  • Your WhatsApp Business number and Meta access for it, when you switch WhatsApp on
  • Your template wording, within Meta's template rules

ODXWhat ODX operates

  • Email delivery through Resend, credential by name on the server
  • The notification runner and its monitoring
  • WhatsApp credentials stored by name; a rehearsal on a test number before your number goes live

Customers and CRM

Customers, leads, briefs, follow-ups, consent.

Customers Live

Accounts, addresses, order history, favourites, scoped to your store.

Leads Live

From your storefront's contact and custom-brief forms, with status and owner.

Follow-ups Live

Dated next actions on leads and customers, visible to the team.

Consent Live

Marketing and messaging consent recorded per customer and respected downstream.

Production and suppliers

For brands that make what they sell.

Production workflow

Board, in production, ready: order lines move through your workshop with materials tracked. Scale tier

Procurement and suppliers

Suppliers, purchase costs and unit costs feeding profit reads. Costs are a separate permission; media buyers never see them. Scale tier

Finance

Numbers from orders, not from spreadsheets.

Revenue, fees, settlements

Paid orders, provider fee lines and settlement records per payment rail.

Expenses, suppliers, commissions

Recorded by your team; commission rules for partners and buyers.

Unit costs and P&L

Costs per product and fulfilment costs feed a profit read per order and per period.

Finance is included from the Growth tier. Merchant payout statements are prepared per store once its settlement setting is agreed.

Roles and audit

Nine roles. One audit log.

Roles

Store owner, operator, product manager, fulfilment, finance, media buyer, analyst and more. Each grants exactly what the job needs; PII, costs, margins and secrets are separate permissions.

Invites

The owner invites a colleague by email from People & Access; they sign in with their own account. Live

Audit

Every staff, system and AI change is written append-only with who, what and when, and is readable in Activity & Audit.

Your team, your courier, your numbers.

We set up delivery rates, notifications and staff access with you in the session. Your team is working in Admin before Launch.