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Terms

Terms of service

The agreement between Via and the merchants who run their stores on it.

These terms describe how Via works today. They were written by ODX Studio, not by counsel, and will be refined with legal review; the newest version is always the one on this page.

1. The service

Via, presented at runonvia.com, provides a hosted commerce platform: a storefront per brand, catalog, cart and checkout, orders, payment tracking, delivery, returns, inventory, customer accounts, notifications, growth measurement, finance and the Via Admin application. Via is operated by ODX Studio (أوو ديي إكس ستديو لخدمات التصميم), a company registered in Egypt, tax registration number 769-598-773 ("ODX", "we"). Some capabilities depend on third parties (payment providers, couriers, Meta, WhatsApp, email providers) and are available as described on the Integrations page.

2. Accounts and staff

A merchant is an organization with one owner account and any number of staff accounts within the seats of its tier. Each person signs in with their own account and is responsible for what is done with it. The owner is responsible for who is granted access and with which role.

3. Tiers, Setup Mode and fees

Via offers the tiers described on the Pricing page. The price of each tier is the one shown on the Pricing page when the store is launched; a price change applies from the merchant's next billing period and is announced by email at least 30 days before.

  • Setup Mode. A new store is built as a draft with Via. During Setup Mode the tier is recorded and nothing is billed.
  • Launch. Billing for the tier starts when the store is launched, which Via confirms with the merchant. Fees are billed monthly or yearly, in advance, in Egyptian pounds (EGP) or US dollars (USD) as chosen at launch, and paid by card, InstaPay or mobile wallet. Via issues an invoice for every payment; it is available in Via Admin under Settings → Invoices.
  • Founding merchants. Every new store gets a free setup period of 14 days with no card and no code. Founding-merchant offers, when Via makes them, are stated in writing to the merchant with their eligibility, duration and price, and those written terms prevail over this paragraph.
  • Taxes. Prices are shown without tax. For merchants in Egypt, value-added tax (currently 14%) is added to Via's fees and shown on the invoice; when Via's electronic invoicing with the Egyptian Tax Authority is live, invoices are issued through it. Merchants outside Egypt are responsible for any tax due in their own country.
  • Provider fees. Fees charged by a merchant's payment provider, courier or messaging provider are the provider's and are between the merchant and that provider.

4. Merchant responsibilities

  • The merchant owns its brand, catalog, prices, customer relationships and the accounts it connects (payment provider, Meta, WhatsApp, domain).
  • The merchant is responsible for its products, its customers' orders, returns and refunds, and for the taxes on its own sales.
  • The merchant is responsible for having the consents it needs from its customers for marketing measurement and messaging, and for using Via's tools in line with the third-party platforms' rules.
  • The merchant must not use Via for unlawful goods or activities, or attempt to access another merchant's data.

5. What Via does and does not do

  • Via keeps each merchant's data isolated, audits every staff change, and never receives card numbers.
  • Via does not hold merchants' sales proceeds. Payments settle between the merchant's customers and the merchant's payment provider or, for cash and bank transfer, directly with the merchant. Card acceptance through ODX-managed routing is settled to the merchant under a per-store settlement setting (the setting the merchant chose at launch; a new store collects its own money directly by default).
  • AI assistants in Via observe and propose; a person approves anything that touches customers or money.

6. Data

The merchant is responsible for its customers' personal data; Via processes it on the merchant's behalf as described in the Privacy policy. On request, ODX signs a data-processing addendum with a merchant whose law requires one.

7. Availability and changes

Via is provided as a hosted service that is improved continuously. Via aims to be available at all times, but gives no uptime guarantee. Planned maintenance that interrupts the service is announced in Via Admin at least 24 hours before where possible. Material changes to the service or to these terms are announced by email to the store owner at least 30 days before they take effect; continued use after that date is acceptance.

8. Suspension and termination

A merchant can cancel its tier at any time. Cancelling does not by itself pause or delete a store. When the tier ends, the store's data is kept for 90 days so it can be exported. Via emails the store owner 30 days and 7 days before the end of that period, then deletes the store's personal data and content. Order, payment and invoice records are kept with their amounts and dates, but without names, contact details or addresses (see Data deletion). Via may suspend access for unlawful use or non-payment (for non-payment: a 7-day grace period after a failed payment, with an email reminder, before access is suspended; for unlawful use: immediately, with notice).

9. Liability

Via is provided as it is. To the extent the law allows, ODX is not liable for indirect or consequential loss, lost profit or lost data, and ODX's total liability to a merchant for all claims in any 12-month period is limited to the fees that merchant paid Via in those 12 months. Nothing here limits liability that cannot be limited by law.

10. Governing law and contact

These terms are governed by the laws of the Arab Republic of Egypt, and the courts of Cairo have jurisdiction over any dispute. Contact for questions about these terms: support@runonvia.com. Last updated: 1 November 2026.