Instalments
valU, Souhoola, Tru and similar providers. Not built
Integrations
Connected where it matters. Honest about the rest.
Every external system enters Via through the Connections Center in Admin, with credentials held server-side and referred to by name. Below is the state of each one today, in three words: live, activated per store, or not built.
Available
Live used by a real store today · Per store built and switched on for your store during setup · Available ready to enable in Admin.
| Integration | Kind | State | How it works |
|---|---|---|---|
| Card payments (Geidea) via ODX | payments | Per store | Hosted card page through ODX-managed routing. Card numbers never reach Via. Your store is switched to the live merchant with you. |
| InstaPay | payments | Live | Your destination, the customer's transfer reference, your operator's confirmation with the bank reference. Then paid. |
| Cash on delivery | payments | Available | Per-store toggle in Admin. Unpaid queue until cash is collected. |
| Manual courier | shipping | Live | Any courier. Shipment, waybill and delivery steps recorded by your team; customer emailed at each step. |
| Email (Resend) | notifications | Live | Transactional email for orders, payments and shipments from your sender name. |
| WhatsApp Cloud | messaging | Per store | Templates, webhook and two-way conversations from your own number. Rehearsed on a test number first. |
| Meta: pixel, Conversions API, ad spend | marketing | Per store | Events from Via truth after consent; spend synced back; attribution from paid orders. Guided setup today; Meta login in review with Meta. |
| Shopify import | catalog | Available | Products CSV or products file imported as drafts for your review, variants and images included. |
| Instagram import | catalog | Available | An Instagram export becomes draft products with captions as descriptions. |
Connections Center
AllPaymentsMessagingMarketing
| Provider | Kind | Credential | State |
|---|---|---|---|
| Card payments (Geidea) | payments | Managed by ODX | routed |
| InstaPay | payments | Destination set in Admin | active |
| Email (Resend) | notifications | VIA_NOTIFICATION_… set | active |
| Manual courier | shipping | none needed | enabled |
| WhatsApp Cloud | messaging | VIA_MESSAGES_… not set | not connected |
| Meta | marketing | token by name | setup |
Admin shows whether a credential is set, by name. It never shows the value.
Not built
We will not list something as "coming soon" to win a conversation. These do not exist in Via today.
E-invoicing
Egyptian Tax Authority e-invoice and e-receipt. Not built
Google and TikTok
Ad platform adapters beyond Meta. Not built
Courier APIs
Automatic booking with a courier. Manual courier steps are how stores ship today. Not built
Product video
Catalog media is images only. Not built
Self-serve sign-up
Onboarding is a working session with ODX, on purpose, until the first merchants have gone through it. Not built
Tell us what you use today.
Shopify, Instagram, a courier, a WhatsApp number, a Meta pixel. We map each one to what Via does with it, before you commit.