Scoped
Same permission model as humans. An AI media buyer sees campaigns, funnel and attributed revenue, never customer PII, costs or margins.
AI
AI that proposes. People who decide.
An AI in Via is an actor like a staff member: it has a role, a store scope and an audit trail. It reads what its role allows, proposes actions, and a person approves anything that touches a customer, an order or money.
Observe and propose
Proposals land in Home › Approvals with the reasoning attached. Nothing runs until approved.
Audited
Every proposal and every approval is a line in the append-only audit log, next to the human actions.
DoesWhat it does
- AI media buyer: reads spend and attribution, proposes budget and creative changes for approval Activated per store
- Catalog import assistance: reads a Shopify or Instagram export and drafts products for your review Available in the import toolkit
- No AI answers customers, changes prices or moves money on its own
AdminHow you see it in Via Admin
- People & Access › AI actors (who they are, what they may see)
- Home › Approvals (what they proposed, approve or reject)
- Marketing › AI Buyer
YouWhat you provide
- A decision on whether to enable an AI actor for your store
- Who approves its proposals
ODXWhat ODX operates
- The actor model, its scopes and the approval flow
- Model access held server-side; no keys in the browser
Start with people. Add AI when it earns it.
Every AI capability in Via can be switched on per store, after you have seen what it proposes.