Via.
Menu

Storefront

Your brand's site. Via underneath.

A storefront on Via is yours: design, language, domain, photography. It reads one catalog and submits to one checkout through Via's storefront gateway, so a second brand never means a second platform.

Collection page of a home décor storefront on Via: framed print sets in a grid with favourite buttons
A collection page on a storefront running on Via
Product page of a resin home décor storefront on Via on a phone: gallery, title and size options
A configurable product on a phone, another brand, same core

DoesWhat it does

  • Catalog with collections, variants, prices, availability and media
  • Search, sort and filter served by the gateway
  • Cart and checkout with governorate delivery fees
  • Customer accounts: order status, addresses, favourites, returns requests
  • Quotation requests and custom briefs for made-to-order brands
  • Discount codes, pages and navigation managed in Admin
  • Arabic and English are your storefront's choice; Via does not impose a language

AdminHow you see it in Via Admin

  • Products › Products, Variants, Prices, Collections, Availability
  • Content › Pages, Navigation
  • Storefront › Discounts
  • Quotes & Requests › Quote Requests, Quotes, Service Requests
  • Settings › Store, Routing (which storefront origin may call the gateway)

YouWhat you provide

  • Domain and DNS access for the cutover
  • Logo, colours, fonts, product photography
  • Policy texts: delivery, returns, privacy, terms
  • Catalog as a Shopify export, a products file, an Instagram export, or the products themselves

ODXWhat ODX operates

  • The hosted storefront template or a bespoke storefront built on the frozen storefront contract
  • The storefront gateway and the same-site gateway for browsers that block third-party cookies
  • Origin allow-lists, rate limits and idempotency at the gateway
  • Certificates and hosting

Two ways to get a storefront

Hosted template

A brand-configurable storefront ODX deploys for you: your assets, your catalog, your policies, live on your domain in the setup session. The fastest path for a brand moving from Shopify or Instagram.

Deployed per store

Bespoke storefront

Your own design and code, built by you or by ODX, talking to the storefront gateway. This is how the two owned brands run today, each with a different look and the same core.

Live

The browser never receives a database credential. Guest carts and checkouts use opaque, hashed tokens; a checkout id alone is never authorisation.

Move your catalog without moving your brand.

We import Shopify or Instagram exports as drafts, you review them in Admin, and the storefront reads them the moment you publish.

Start with Via Book a call