SF
Storefront
Your brand's site on its own domain: catalog, collections, search, cart, checkout, customer accounts, favourites, pages and navigation.
Storefront →Commerce operating system · Egypt and the region
Run your brand's store on one commerce core.
Via is the storefront, checkout, payments, delivery, returns, inventory, customers, WhatsApp, Meta and finance behind brands that own their stores. ODX sets you up. You launch. Billing starts at Launch.
Orders
AllPaidUnpaidHolds
| Order | Customer | Payment | Fulfillment | Governorate | Total |
|---|---|---|---|---|---|
| Order | Name hidden | paid | courier_assigned | Cairo | — |
| Order | Name hidden | paid | delivered | Giza | — |
| Order | Name hidden | pending_verification | unfulfilled | Alexandria | — |
| Order | Name hidden | paid | out_for_delivery | Mansoura | — |
Illustration with real screen labels. Amounts and names are never shown here.
- Two brands liveOwned brands run on Via today, each with its own storefront.
- Real orders closedPaid, confirmed, handed to a courier, delivered, customer emailed at each step.
- InstaPay · card · cashOperator-verified transfers, card via ODX, cash on delivery per store.
- 27 governoratesDelivery fees per governorate, edited by your team in Admin.
How it works
Setup Mode, then Launch. Nothing billed in between.
We do not hand you a dashboard and a tutorial. We build the store with you in a working session, rehearse one order end to end, and switch it on when the checklist is green.
Tell us about your brand
Send the Start with Via form. We call you back, pick the tier together and open your company on Via. No payment details, ever.
Setup Mode
Your store exists as a draft. Catalog imported from Shopify or Instagram, payment rails, delivery fees per governorate, notifications and your team's access, set up together. Your plan is recorded; nothing is billed.
Rehearsal
One test order runs the whole loop, marked as a test at the source so it never touches your numbers: order, payment, shipment, delivery, every email.
Launch
Via checks readiness (an active product, a payment rail, a delivery rate, an owner) and the store goes live. Your plan starts from that day.
Capabilities
Everything a brand runs, on one core.
Each store keeps its own design and domain. The commerce core underneath is shared, tested once, and protected in the database.
PAY
Checkout & payments
InstaPay with operator verification, card through ODX-managed routing, cash on delivery per store. Card numbers never touch Via.
Payments →ORD
Orders & fulfilment
Exactly-once orders with historical snapshots, unpaid queue, holds, manual courier steps and fulfilled-on-delivery.
Orders →RET
Returns & exchanges
Customers request from their account; your team approves, exchanges or records the refund from one queue.
Returns →INV
Inventory
Movements and reservations instead of one mutable stock number. Locations, transfers, counts and low-stock reads.
Inventory →CRM
Customers & CRM
Customer accounts, leads, custom briefs, follow-ups and consent, scoped to the store.
CRM →MSG
Email & WhatsApp
Order, payment and shipment emails today; WhatsApp templates and conversations activated per store.
Messaging →ADS
Meta growth
First-party events, pixel and Conversions API from Via truth, spend sync, attribution from paid orders, recovery.
Growth →FIN
Finance & roles
Revenue, fees, settlements, expenses, commissions, unit costs, nine roles, append-only audit.
Finance →Case studies
Proven on brands we run ourselves first.
Before Via is offered to anyone, it runs owned brands. Two of them closed their first real loops on the same day, on the same core, with no platform change between them.
A home décor brand
Framed prints, Arabic and English storefront, favourites, gallery collections. First real order paid by InstaPay, confirmed in Admin, handed to a courier and delivered, with the customer emailed at every step.
Read the case study →
A resin home décor brand
Made-to-order pieces with configurable options, social order intake and quotes. Repeated the full loop the same day with no migration, deploy or secret change.
Read the case study →Start with Via.
Tell us what you sell and where you sell it today. We call you, set the store up with you in Setup Mode, and billing starts only when you launch.