Storefront
A fast site per brand on your own domain, reading one catalog and one checkout through Via's storefront gateway.
Storefront →Product
One commerce core. Your storefront on top.
Via separates what is yours (design, domain, catalog, customers, prices) from what should be shared and tested once (cart, checkout, orders, payments, delivery, returns, inventory, messaging, growth, finance). You run everything from Via Admin.
The parts
Commerce
Checkout, InstaPay, card, cash on delivery, orders, courier, returns, inventory, quotes. Separate state machines, historical snapshots.
Commerce →Growth
First-party events, Meta pixel and Conversions API, spend sync, attribution from paid orders, recovery of unpaid orders.
Growth →Operations
Delivery fees per governorate, courier steps, notifications, CRM, production, suppliers, finance, roles and audit.
Operations →AI
Scoped AI actors that observe and propose. A person approves anything that touches customers or money.
AI →Integrations
Payments, courier, email, WhatsApp, Meta, catalog import. Stated honestly: available, activated per store, or not built.
Integrations →Via Admin: the one place your team works
Admin is a single application for every store you run, with each person seeing only the stores and areas their role allows. These are its areas as they exist today.
Home
Board, approvals, exceptions.
Orders
All, paid, unpaid, holds, social orders, fulfilled.
Payments
Transactions, InstaPay verification, refunds, payment methods.
Shipping & Returns
Shipments, delivery status, delivery rates, returns, exchanges.
Products
Products, variants, prices, collections, availability, media.
Inventory
Locations, transfers, counts, low stock.
Customers
Customers, leads, briefs, follow-ups.
Quotes & Requests
Quote requests, quotes, service requests.
Marketing
Campaigns, spend, attribution, recovery, creative library, AI buyer.
Notifications
Queue, failures, message templates, WhatsApp conversations.
Content & Storefront
Pages, navigation, discounts.
Finance
Overview, revenue, fees, settlements, expenses, suppliers, commissions, reports.
Production
Production workflow, materials, in production, ready.
People & Access
Team, invites, roles and access, AI actors.
Settings
Store, routing, connections, plans and subscriptions, new store.
Activity & Audit
Every staff, system and AI change, append-only.
Who does what
DoesWhat it does
Via holds the truth for catalog, cart, checkout, orders, payments, shipments, returns, inventory, customers, messages, growth events and finance, and exposes it to your storefront and your team through reviewed functions.
AdminHow you see it in Via Admin
Every capability on this site is a screen or an action in Via Admin, not a request to support. Where a capability is activated per store, Admin says so on the screen.
YouWhat you provide
- Brand assets, policy texts, domain DNS access
- Catalog export (Shopify CSV or products file, Instagram export) or the products themselves
- Delivery price per governorate and the courier you use
- InstaPay receiving destination, entered by you
- Names, emails and roles for your team and media buyer
- Meta Business Manager admin and pixel or ad account ids, if you advertise
ODXWhat ODX operates
- Hosting, database, backups and the storefront gateway
- Card acceptance through ODX-managed routing and its provider relationship
- Secrets held server-side by name, never shown or shared
- The concierge session, the rehearsal order and the Launch check
- Monitoring of notifications, webhooks and runners
What Via does not do today
We state this so you can plan. None of it is hidden behind "coming soon".
- Instalment providers (valU, Souhoola, Tru) are not integrated.
- Google and TikTok ad adapters are not built; Meta is.
- Egyptian Tax Authority e-invoicing and e-receipts are not built.
- There is no self-serve sign-up; onboarding is a working session with ODX.
- Courier APIs are not connected; your team records courier steps in Admin.
- Product video is not supported in the catalog media.
See it on your own catalog.
Bring a product export. We will show you the same screens with your products in them.