Growth

Measure growth from paid orders, not from the ad dashboard.

Via records the visit, the consent, the checkout and the payment itself. Meta receives events from that truth, spend is pulled back into Via, and revenue per channel is counted from orders that were actually paid.

Via Admin · Marketing · Attribution

Attribution

Paid ordersSpendRecovery

Channel	What Via counts	Where it comes from
Meta ads	Paid orders with a recorded touch	Via first-party events + Meta spend sync
Direct / organic	Paid orders with no paid touch	Via first-party events
Recovery	Unpaid orders followed up	Via recovery queue
Test orders	Excluded	`is_test` flag at the source

Revenue is counted from paid Via orders. Ad dashboards are inputs, never the truth.

DoesWhat it does

First-party capture: touch, event, link and consent rows on your storefront Live
Meta pixel and Conversions API from Via events, after consent Activated per store
Ad spend sync and return on spend against paid orders Activated per store
Attribution: revenue per channel from Via orders Activated per store
Recovery: unpaid and abandoned orders followed up, with suppression rules Activated per store
Discount codes as a growth lever Available

AdminHow you see it in Via Admin

Marketing › Campaigns, Spend, Attribution, Recovery, Creative Library
Settings › Connections › Meta (guided setup with ODX today; the one-click Meta login is in review with Meta)
People & Access › a media buyer role that sees campaigns, funnel and attributed revenue, never customer PII, costs or margins

YouWhat you provide

Meta Business Manager where you are admin
Pixel or dataset id and ad account id (numbers only)
Your consent wording on the storefront
Who your media buyer is, human or agency

ODXWhat ODX operates

Meta tokens held server-side by name and encrypted
The event delivery runner, dead-letter handling and re-emits
Spend sync and attribution runs, switched on for your store at Launch after a dry run

What is deliberately not here

Google and TikTok

Not built. Via produces canonical commerce events first; other ad platforms are downstream adapters we add when a store needs them, not before.

Not built

Copying numbers from ad dashboards

Never. Spend is an input. Revenue, orders and customers are Via's. When they disagree, Via is the truth your finance view uses.

Bring your pixel id. Keep your numbers.

We connect Meta with you in the setup session and switch on delivery after a dry run you can see.

Start with Via Book a call